An old habit, cleaned up.
For centuries, people across India have chewed supari, the areca nut, after meals and at gatherings. Over time the streets mixed it with tobacco, lime, and synthetic flavors, and that mix turned dangerous. India now has roughly a third of the world's oral cancer cases. The supari took the blame. The tobacco made the money.
We started VEDA to separate the two. We use purified supari extract for its natural arecoline and leave out the tobacco, lime, and additives. What is left is a clean, slim pouch you can use anywhere.
Every pouch is tobacco-free, nicotine-free, and made with food-grade ingredients.